William has always been inspired by digital technology, and how it can improve human lives. During his bachelor study, he started in B2C sales by selling consumer electronics. He quickly found new inspiration in sales books that made him significantly improve his sales skills and combined this with his interest in technology.

After his studies he became a recruiter specializing in sales professionals in the Dutch media industry. William changed his specialization from media to marketing before ending up in SaaS. In 2020 he decided to quit his fulltime job and start a new adventure as an entrepreneur, to finally be able to work in his sweet spot; Sales and Cloud-technology.